The athleisure trend has dominated the global market over the past year as more people are choosing to wear activewear for athletic purposes or not.
Fact: The word 'Athleisure' is now in the dictionary
defined as "casual clothing designed to be worn for both exercising and general use." - Merriam Webster
defined as "casual clothing designed to be worn for both exercising and general use." - Merriam Webster
Below are the five different consumers that have been identified under the Athleisure umbrella, exploring their differing styles, lifestyle drivers and brand choices.
Which one are you?
#AllDayActives: the true legacy of the athleisure trend, seamlessly integrating activewear and performance fabrics that suit the day-to-day.
#ProteinPrincesses: product of the #FITSPO boom, all about the aspirational fitness lifestyle and looking good on social media.
#Fashleisures: contemporary and urban, the uniform of the street. Mixing premium sportswear with everyday wear. Masters of high-low style.
#Ath-Luxers: aspirational and premium, the early adopters of the athlesiure trend. Experts of transitional dressing and elevated sportswear.
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